Bell & Ross is a luxury French watch company headed by the French and Swiss designer Bruno Belamich and businessman Carlos A. Rosillo. The brand was launched in 1992. The first watches were designed by Belamich and Rosillo and made by a German watchmaker Sinn. Watches such as the BR Instrument have been designed to replicate the shape of a cockpit instrument taken from an aircraft.
Bell & Ross’s first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn’s. The partnership ended in 2002, when Bell & Ross began its own independent production in its facilities La Chaux-de-Fonds, Switzerland. The aesthetic appeal of Bell & Ross is mirrored in its four design principles, namely optimal water resistance, highly accurate Swiss mechanical movements like the ETA Valjoux, clear visual indicators, such as those found on aircraft instrument panels and special functions intended for specific uses.